Product Hunt, the Andreessen Horowitz-backed aggregation site currently focused on surfacing new tech products and startups, is now turning itself into something of a social network this morning with the launch of redesigned user profiles, following features and notifications. The new profiles offer a variety of information about the poster, including a bio, Twitter handle, and tabs for products they’ve upvoted, submitted, made themselves and more.

You can also now keep track of the who’s who on the buzzy tech site, as Product Hunt’s profiles include Twitter-like counts of how many people are following a given user, and how many others that person is following in return. (Side note: more people are into Kevin Rose than Snoop Dogg on here, indicating the site’s tech bias.)

When you follow your fellow Product Hunt users, you’re able to receive a notification when they post a new product to the site, the company explains.

The change will likely encourage more active participation from community members who may have otherwise lurked on the site, as now their activity is being quantified in a more straightforward way, and their influence is being made known by way of their follower count.

According to Product Hunt founder Ryan Hoover, just over 90,000 have signed up for the service but many more lurk.

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